Online Review and Reputation Monitoring Studies show that 50% of the customer need to see a four-star rating before they decide to go with a business. Stats like these are one of many reasons online reputation monitoring is mandatory . what your customers want?? Online Reviews Online reputation monitoring is essentially what the name says. It is the monitoring of customer reviews and conversations on the digital aspect. Customers will share their opinions of a business as reviews, via search engines like google, social networks, and review sites. Positive reviews can lead to direct sales, then what about negative ones? Consumers are less-likely to trust a business with lots of negative reviews. You can deal with these by responding quickly and providing genuine consideration. Staying in tune with what people are saying about your business or a competitor could lead to more revenue by increasing sales. Reputation Monitoring Tools Online reputation