How Adox Global Works to Improve the User Experience

  Online Review and Reputation Monitoring

Studies show that 50% of the customer need to see a four-star rating before they decide to go with a business. Stats like these are one of many reasons online reputation monitoring is mandatory.

what your customers want??

Online Reviews

Online reputation monitoring is essentially what the name says. It is the monitoring of customer reviews and conversations on the digital aspect.

Customers will share their opinions of a business as reviews, via search engines like google, social networks, and review sites.

Positive reviews can lead to direct sales, then what about negative ones?

Consumers are less-likely to trust a business with lots of negative reviews. You can deal with these by responding quickly and providing genuine consideration.

Staying in tune with what people are saying about your business or a competitor could lead to more revenue by increasing sales.

Reputation Monitoring Tools

Online reputation monitoring can be difficult to keep up with. With so many consumers, it can be impractical for a business to do it alone.

Tools which helps to monitor online reputation includes:

• Social Alerts

Tools like Social Mention, Hootsuite, Twitter Counter, Digimind and Trackur. They monitor social media sites and alert you when someone mentions your business. It also informs about the good to bad reviews ratio.

• Google Alerts

Google offers many SEO reputation management tools. You can put in the parameters of what you would like to be alerted on. Then Google will send you an alert message each time, when you are mentioned in their database.

• Reputology

This is an Online reputation monitoring company that offers monitoring tools to businesses with multiple locations.

Reputation Management Strategy

Reputation management can be difficult for both small business owners and large organizations. Having a plan of action can reduce the stress of your day to day workflow.

Reputation management plan includes:

• Notice where your audience is interacting and reviewing your services
• Get an active account on those channels.
• Monitor all reviews and respond to negative reviews quickly by providing genuine consideration.
• Make it a regular part of your business to monitor your online reputation.

Create a standard policy for how to respond to reviews.

Proper Online reputation monitoring

Great reputation monitoring requires responding to positive reviews. This can go a long way to building up a bond with the customer and encourage more customer feedback.

Be sure to respond to negative reviews quickly. This helps with customer retention and encourages customers to trust your business.

Take the time to consistently to monitor the platforms that your customers are engaging with. This will help your business monitor any shifts in customer behavior and definitely increase your sales.